TOPICS INCLUDE...

• Programming for Efficiency & Profitability
• Public Skating & Birthday Parties
• Learn to Skate & Learn to Play Programs
• Marketing & Promotions: Internal & External Marketing
• Cross-Promotions & Facility Events
• Operational Cost & Control
• Programs: Rink Run or Contracted
• Customer Service: Hiring & Training
• Ancillary Sales: Pro Shop & Concessions
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This Course focuses on the programming and "front of the house" operations. In this course, employee issues and staffing are discussed.

Skating facility promotions and marketing strategies are reviewed, and the sharing of ideas will be encouraged. The relationship between user groups and the facility are put to the test. Topics that relate to facility-operated programs versus straight rentals will be included.

Advertising sales and maximizing advertising opportunities inside the facility will also be examined. This course is for those who want to maximize the profitability of their skating facility.