Programming Marketing & Promotions
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Programming, Marketing & Promotions (PMP)
This Management Course focuses on topics related to operating a profitable ice arena. Participants will learn how to develop & deliver programs, create marketing plans & materials, and promote all aspects of their ice arena.Participants will complete a written exam on the final day of class.
Topics Include:
- State of the Industry
- Programs – Rink Run or Contracted
- Marketing 101 – Internal, External, Grassroots
- Public Skating
- Birthday Parties
- USA Hockey – Grow the Game Program
- USA Hockey Adult Hockey Program
- U.S. Figure Skating Basic Skills Program
- Advertising Revenues
- Social Networks
- Sponsorship Revenues
- Event Planning
- Operational Cost Control
- Pro Shop
- Concessions
